Introduction

• Overview of Digital Marketing
• Traditional Marketing vs. Digital Marketing
• The Digital Marketing Ecosystem
• Key Channels: SEO, PPC, Social Media, Email, and Content Marketing
• Career Opportunities in Digital Marketing

Search Engine Optimization (SEO)

• Understanding Search Engines and How They Work
• Keyword Research and Analysis
• On-Page SEO: Title Tags, Meta Descriptions, and Content Optimization
• Off-Page SEO: Link Building and Backlinks
• Technical SEO: Sitemap, Robots.txt, and Page Speed

Search Engine Marketing (SEM)

• Introduction to Paid Advertising (PPC)
• Setting Up Google Ads Campaigns
• Bidding Strategies and Ad Formats
• Campaign Optimization and Performance Tracking
• Keyword Research for PPC

Social Media Marketing (SMM)

• Overview of Social Media Platforms (Facebook, Instagram, LinkedIn, Twitter, etc.)
• Building and Managing Social Media Strategies
• Creating Engaging Content for Social Platforms
• Running Social Media Ads: Facebook Ads Manager
• Analytics and Reporting on Social Media Performance

Content Marketing

• Content Strategy and Planning
• Types of Content: Blogs, Videos, Infographics, and E-books
• Writing for the Web: Best Practices
• Content Distribution Channels

Email Marketing

• Importance of Email Marketing
• Building an Email List
• Designing Email Campaigns
• Email Automation Tools (e.g., Mailchimp, HubSpot)

Web Analytics

• Introduction to Web Analytics
• Setting Up Google Analytics
• Understanding Key Metrics: Traffic, Bounce Rate, and Conversions
• Using Data for Campaign Optimization

Affiliate Marketing

• Basics of Affiliate Marketing
• How to Select and Join Affiliate Programs
• Strategies for Promoting Affiliate Products
• Tracking and Measuring Affiliate Performance